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PHAT Buns smash burgers in front of neon signage

Smash burgers

PHAT Buns

Built different.

The brand

A UK fast-casual burger brand built around premium smash burgers, bold flavours and an unmistakable brand experience.

PHAT Buns was born in Leicester in 2019, after research into the US burger market and multiple trips to the United States that led to a unique beef blend.

Every burger is freshly smashed and cooked to order, served dine-in, takeaway and delivery, in stores designed around premium finishes, vibrant lighting and modern street-food culture.

From one site on Western Boulevard, PHAT Buns has grown into a national network with a franchise programme, and opened its first international site in Sharjah, UAE.

17+
UK sites
2019
Founded in Leicester
UAE
First international site, Sharjah
3
Formats: dine-in, takeaway, delivery

Signature.

  • 01Premium smash burgers
  • 02Shakes
  • 03Wings
  • 04Hot dogs
  • 05Monthly limited drops

Milestones

The journey.

  1. 2019

    Opens on Western Boulevard, Leicester.

  2. 2023-24

    Expansion into London.

  3. 2025

    Serves at the Qatar International Food Festival; opens in Liverpool city centre; opens its first UAE site in Sharjah; moves into a new head office.

  4. 2026

    Opens in Romford; self-order kiosks and a loyalty app roll out; multi-brand dark kitchens; UK franchise agreements signed.

Inside PHAT Buns

PHAT Buns dining room with orange seating
PHAT Buns order counter and menu boards
PHAT Buns storefront with illuminated signage
PHAT Buns branded packaging
PHAT Buns interior with neon signage

What's next

Growing across the UK through company and franchise sites, with the GCC as the next international frontier.

Next brand

PHATVille →